But their feed was one in a million. No creativity. No differentiation.
No strategy. And they were struggling to get traction.
Without a change, they were destined for failure.
That's where we came into the story.
It took them 2 years to get 1362 followers. Within 1 month of
posting, we increased our following by almost 1500. And less than
1 year later we grew to 11k followers without spending $1 on ads.
In that time, we used social media to launch 3 more books, a
clothing brand, an after-school program, and an educational
curriculum that’s now in schools all around the world.
...it was just a 75-page self help book
for at-risk teens.
At the time, they were struggling to build their following, engagement was non-existent, and book sales had plateaued.
With little income and stagnated growth, the business was on the ropes. They had no budget for advertising and were relying on social media to pick up the slack.
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