BrandGenes helped build my online business from scratch. They went above and beyond to meet my needs and were a pleasure to work with. I couldn't imagine doing this without them.


-Lynnette Negrete, Me You Conversations

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They took the time to understand my goals and turn them into a focused content marketing strategy. I will definitely call on them again.


-Peter Spellman, Next Calling​​​​​​​

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These guys are incredible. If you are serious about growing your brand and business online, you want them on your team! 


-Peter Langiewicz, Obstacle2Opportunity ​​​​​​​

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​​​​​​​They just came up with one brilliant branding insight after another - virtually non-stop. They brought my entire platform to amazing new levels. I am learning so much from them. 


-Robert Katz, Cyber Science Institute 

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Over the past decade, our agency​​​​​​​ has worked with hundreds of businesses; including fortune 500s and startups alike.

During this time, we developed an intensive process for jumpstarting or revamping a brand's inbound strategy, something we like to call our Social Media Starter Kit.


We've used this process to establish dozens of businesses online and help them amass hundreds of thousands of followers on social media. ​​​​​​​

Over the years, we've refined and perfected the program, while keeping it hidden behind the curtain — reserved only for clients willing to pay us thousands via retainer.


But now, for a short time, we're opening up the program to the public for a fraction of its usual price.


So... how does it work?

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First, we start with research.

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Before we do anything, we'll conduct an industry audit and analyze your industry's competitive landscape to answer the following questions.​​​​​​​​​​​​​

Normally, this program will cost $2000 and we've been paid as much as $10,000 for this package of information. 


But currently, we're offering 80% off to the first wave of businesses to participate in the program: $399 $2000

Now that everything is in place, it's time to execute. We'll either be on the ground floor to implement everything or we'll provide direction.

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1. Distribution Strategy: A breakdown of platform distribution & ad strategy.


2. Strategic Roadmap: 3-5 phase roadmap with a timeline for the campaign.


3. Conversion Funnel: A step-by-step funnel designed to generate leads. 


4. Budget Allocation: A recommended budget with an allocation strategy.




Finally, we have the execution.

Once we have the idea for a creative campaign we can finalize the strategy and develop a roadmap with a vision for how to execute.

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​​​​​​​1. Campaign Tagline: A unique branded hashtag that you can use to          organize & promote the campaign across all social media platforms.


2. Campaign Overview: A high-level outline of the campaign that              includes strategy, tone, objectives, mediums, and platforms. 


3. Real-World Example: A relevant reference to a real-world brand &          campaign to demonstrate execution and provide inspiration.


4. Advertising Mockup: A visual mockup expression of the campaign to      exemplify the campaign tone & spirit.






Then, we map out the vision.

​​​​​​​We begin with a brainstorm session,  then we put together a treatment with an idea for a creative campaign to build  your brand, audience, and business.

1. Brand Strategy: An overview of brand elements to capture and express  in order to differentiate from competitors and inspire brand advocacy.


2. Target Market: A demographic & psychologic profile of your customer that addresses their wants, needs, expectations, and aspirations. 


3. Social Platforms: A list of social media channels from most important to least important with a focused strategy for each.


4. Content Mediums: A list of mediums that you can use to reach your  audience with ideas for different creative content series.


5. Industry Hashtags: A top-15 list of hashtags you can use on social to  expand the reach of your content and engage your audience.





Next, we get into the creative.

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This starts with a psychoanalysis of your brand/market to identify your ideal customer, then we create a strategy to reach & engage them.

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​​​​​​​1. Market: Who is the target market? Where do they hang out online? 


2. Competition: Who are the market leaders? What are they doing?


3. SEO: What are your most important keywords? Are you ranking for any? ​​​​​​​


4. Engagement: Are people following you? Which platform(s) have traction?


5. Traffic: Are you currently driving any traffic? Where's it coming from?




Then, we dive into strategy.​​​​​​​

However, we have very limited early access space available. So if you're interested, start the program today.


Note: This program will not be available forever and the price may increase at any time. Make a deposit now to lock in the current price and secure your spot.

​​​​​​​              1. Research: Industry Analysis


A spreadsheet with a market & competitive landscape analysis. 



       Deliverable: 3-5 sheet .xls

​​​​​​​              4. Vision: Growth Roadmap


A powerpoint with a strategy overview and plan for future growth. 



       Deliverable: 10-12 slide .ppt

​​​​​​​              2. Strategy: Inbound Blueprint


A document with a blueprint for an integrated marketing strategy. 



       Deliverable: 8-10 page .doc

​​​​​​            ​  3. Creative: Campaign Prototype


A PDF with a prototype for a creative social media campaign. 



       Deliverable: 8-10 page .pdf​​​​​​​

​​​​​​​​​​​​​​             5. Execution: Strategic Consultation


Phone/video calls to answer any questions & provide direction. 



       Deliverable: 3 hours of .time

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Social Media Starter Kit

A 1-month inbound marketing accelerator program

designed to take your digital strategy from 0-100

Who is this program for? The Social Media Starter Kit is for businesses who are either new to social media and are looking to jumpstart their presence or for businesses who are already on social media, but are having trouble developing a content strategy, building a following, and generating leads. It's perfect for start ups, small businesses, and even large companies who want to invest in their business online — but don't have the budget to bring on a digital agency or already have people in place that need direction. It's also a great way to 'kick the tires' on working with our marketing agency: BrandGenes


Can I implement this myself? We've designed this program to be turn-key. You can use it to launch a DIY campaign or hand it to an agency, social media manager, an employee/assistant, or even hire a freelancer to execute it.



How does it work? After we receive your deposit, you'll be directed to a page where you can fill out a survey with some background on your business. Once submitted, we'll start to put together your program. 


When can I expect to receive everything? After we receive your application, we'll be in touch within 72 hours with a timeline of when you can expect to receive each document. Normally, this process takes 1 month to complete. 


How long will this program be available? Currently, we are just testing this program on a small scale. Due to the time investment and resources it requires of our team, we will likely have to restrict access at some point in the future. 


Do you have a money-back guarantee? If at the end of this process you don't believe you got your moneys worth, just email me at james@brandgenes.com and we'll refund you immediately, no questions asked. 


What if I can't afford this? We are open to payment plans and negotiating other accommodations. Email me at james@brandgenes.com and we'll figure something out.


Who are you guys? BrandGenes is a marketing agency that specializes in creative content & inbound strategy. We combine the content creation of a production studio, with the strategic distribution of a PR firm, and brand creativity of an ad agency. Our client list includes businesses like Adidas,  Wells Fargo, ESPN, Ogilvy, the Boston Celtics, Unicef, the MoMa, and more. You can learn more about us on our website or by reading our deck.


Is your agency available to manage my business? This program is a great way to start the process of working with us and test out our services. If we find that we are a good fit to manage you at the end of this process, we can put together a proposal with tiered pricing/services for you to review & consider.